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ABS Cases

With a worldwide portfolio of clients, including corporate giants and leaders in the entertainment industry, ABS Cases is a leading manufacturer of flight cases. Over the last 20 years, ABS has made thousands of custom-built flight cases for hundreds of clients.

The company’s success has been built almost entirely on recommendation and has seen ABS grow into one of the most respected companies in its field. Customers are able to choose from a wide range of combinations of colours, materials and finishes.

ABS cases are built to last a lifetime, handling the toughest of knocks. The company believes that it has developed a level of precision and attention to detail that sets it apart from the rest of the industry.

ABS partner Barry Smith explains that the company has been working with business coaches for more than three years. It has been a fruitful relationship, during which time ABS has been able to re-evaluate its manufacturing ABS casesprocess and complete a company re-brand.

“Our business adviser is from a manufacturing background. We believed that we were running a pretty efficient operation but it was useful to have someone question why we were doing things and to iron out a few issues to make the factory more effective.”

This is important for a company that keeps its supply chains short and its capacity high to maximise efficiency on orders large and small.

They also introduced design and IT specialists to guide the company through the corporate re-design and website overhaul.

The new website is friendly and highly interactive, even allowing customers to build their own cases online.

“We felt our old image was becoming pretty tired and we will utilise this new look as the platform for a marketing push which we hope will lead to increased growth,” says Barry.